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Why It Matters
HINT: It's About Making Money
As a seasoned industry pro, I've experienced many trends in apparel decorating and branded merch over the years. These trends affect the products we sell and how we want to position our company's business-building marketing strategy.
THE ECO MOVEMENT
In the past, we have seen a movement to go "green" or sell "eco-friendly" products. Today, there is a focus on sustainable fabrics that include organic cotton and recycled plastic bottles. Bamboo and RPET fabrics are all the rage in the branded merch world. (RPET is recycled polyethylene terephthalate PET. rPET reduces greenhouse gas emissions by 71% compared with Virgin PET and requires 79% less energy to produce.)
You might ask why that matters to you. Candidly, I couldn't care less about this stuff a few years ago. My son got me thinking differently. He suggested that I care about how the stuff I was selling was made. His generation and the next generation of buyers care about responsibly sourced products. THIS is why it matters. If you want to grow your business long-term, consider how you want to position your company.
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