ROADSIDE ATTRACTIONS
Some Lessons Can't be Taught in a Classroom...
These lessons have to be earned
One customer. One mistake. One conversation. One order at a time.
Before heading out on his next ride, Rod Brown invited us into his garage. Between the motorcycles, the workbench, and the projects scattered around the room, it felt like the perfect place to talk about the lessons that shaped more than 30 years in the promotional products industry.
A Few Things Before We Ride
Roadside Attractions is Rod's invitation to pull up a stool and join the conversation.
Every episode begins with a real story and ends with an idea you'll see differently the next time you're sitting across from a customer. Along the way, you'll discover practical insights about selling, serving, building relationships, and creating value that lasts.
This isn't traditional sales training. It's less like taking a course and more like spending an afternoon in the garage with someone who's already traveled the road ahead.
Is This a Sales Training Course?
Not in the traditional sense. Roadside Attractions is built around stories, conversations, and practical lessons earned over more than three decades in the field. You'll leave with sales ideas, but more importantly, you'll leave thinking differently about relationships, trust, and the way lasting business is built.
Who is This Series For?
Whether you're just getting started or you've spent years in the promotional products industry, these conversations will meet you where you are. Some lessons become more valuable with experience. Others have the power to change the way you see the road ahead, no matter where you are in your journey.
Why Was the Series Filmed in Rod's Garage?
Because the garage is part of the story. Garages are where people build things. They fix things. They restore things. They prepare for the next journey. It turns out they're also a pretty good place to pass along a lifetime of experience. It was the perfect place to reflect on the experiences, relationships, and lessons that shaped Rod's career.
Why Is PromoEQP Presenting Roadside Attractions?
PromoEQP believes the best ideas are worth sharing. That's why they're proud to bring Roadside Attractions to their distributor community first. Like Rod, they believe success is built on relationships, curiosity, and a willingness to keep learning. We hope these conversations spark new ideas, better questions, and discussions that continue long after the credits roll.
