ROADSIDE ATTRACTIONS
Some Lessons Can't be Taught in a Classroom...
These lessons have to be earned.
One customer. One mistake. One conversation. One order at a time.
Before heading out on his next ride, Rod Brown invited us into his garage. Between the motorcycles and the workbench, it felt like the perfect place to talk about the lessons that shaped more than 40+ years in the promotional products industry.
Roadside Attractions celebrates the people, principles, and
relationships that built the branded merchandise industry.
A Few Things Before We Ride
What Is Roadside Attractions?
Roadside Attractions is Rod Brown’s invitation to pull up a stool and join the conversation.
Every episode begins with a real story and ends with an idea you may see differently the next time you’re sitting across from a customer. Along the way, you’ll discover practical insights about selling, serving, building relationships, and creating value that lasts.
This isn’t traditional sales training. It’s less like taking a course and more like spending an hour in the garage with a friend who has already traveled the road ahead.
Who Is Rod Brown?
Rod Brown has spent more than forty years in the promotional products industry as an entrepreneur, business owner, mentor, and trusted advisor. He has built companies, navigated setbacks, led teams through change, and helped countless people grow their businesses along the way.
Roadside Attractions is rooted in those decades of real-world experience and a belief that the best lessons are meant to be passed along. Rod invites you into the garage to share the stories, principles, and perspectives that helped shape his journey, with the hope that they might shape yours, too.
Is This a Sales Training Course?
Not in the traditional sense. Roadside Attractions is built around stories, conversations, and practical lessons earned in the field. You’ll leave with sales ideas, but more importantly, you’ll leave thinking differently about relationships, trust, and the way lasting business is built.
Who Is This Series For?
Whether you’re just getting started or you’ve spent years in the promotional products industry, these conversations will meet you where you are.
Some lessons become more valuable with experience. Others have the power to change the way you see the road ahead, no matter where you are in your journey.
Why Was the Series Filmed in Rod’s Garage?
Because the garage is part of the story.
Garages are where people build things, fix things, restore things, and prepare for the next journey. It turns out they’re also a pretty good place to pass along a lifetime of experience.
Rod’s garage became the perfect place to reflect on the experiences, relationships, and lessons that shaped his career.
Why Is PromoEQP Presenting Roadside Attractions?
PromoEQP is bringing Roadside Attractions to its distributor community first because the best industry lessons should not sit on a shelf. They should be shared, discussed, and put to work.
Like Rod, PromoEQP believes growth happens through relationships, curiosity, and real conversations with people who have been down the road before. The hope is that each episode gives distributors something useful to think about, talk about, and carry into their next customer conversation.
